Stories Are Strategy, Not Soft Skills.
WHAT WE BELIEVE:
STORYTELLING IS MEASUREABLE
Good business narratives drive trackable outcomes
EVERYONE HAS STORIES WORTH TELLING
The challenge is strategic selection and structure
STruCTURE BEATS CHARMSA
Reliable frameworks outperform natural talent
PRACTICE MAKES PERMANENT
Storytelling skills compound with systematic application
We don’t teach people how to present.
We help them lead with stories.
Story Science wasn’t born in a boardroom – it was forged through decades of helping professionals bridge the gap between what they know and what others do.
Every methodology has an origin story. Ours began with a simple observation:
The most brilliant professionals often struggle to get their best ideas heard, approved, or implemented
Not because their ideas weren’t good enough, but because they couldn’t make them compelling enough. Story Science is our answer to that problem.
Why Zebu?
Like Our Namesake, We Help You Stand Out.
The zebu is a distinctive breed of cattle known for its prominent hump and remarkable adaptability. Just as zebus thrive in diverse environments while maintaining their unique characteristics, professionals using Story Science learn to adapt their narratives to different contexts while preserving their core expertise and authenticity.
The Metaphor: In a world full of generic communication, Story Science helps you develop your distinctive “narrative hump” – the strategic storytelling capability that makes you unmistakably valuable in any professional environment.
Meet The Story Scientists
We’re educators, entrepreneurs, marketers, and storytellers all at once, with one mission: to help people communicate in a way that moves the world.
With 50+ years of combined experience, we’ve worked across industries and cultures to develop a method that’s inclusive, strategic, and proven.
Zebu is a transformation partner. Storytelling is strategy, not a soft-skill.
K Srikrishna
Founder & Story Whisperer
Over the past 25 years Srikrishna has built multiple businesses – from a $75M new product line in 18 months to a bootstrapped global leader in wireless stereo. As a manager, founder, angel investor and mentor he’s learnt that storytelling is the most effective way to gain buy-in and persuade others.
As a professor of entrepreneurship and innovation at Northeastern University, a mentor to startups and consultant to growing firms, Srikrishna has trained thousands – from freshman to sixty-year olds – to be effective storytellers.
As the executive director of the National Entrepreneurship Network, Srikrishna led fundraising, partnership management and organizational capacity building, all of which helped hone his storytelling chops.
Srikrishna is an alumnus of the University of California at Berkeley and IIT and as the father of two young women is interested in greater inclusion in business and technology.
Bikash Chowdhury
Co-Founder & Story Whisperer
Bikash’s journey has been one of shaping narratives and building brands at the intersection of technology and human impact. As Chief Marketing Officer and the “chief storyteller” at InMobi and Glance, he led marketing across two transformative stints, helping define how consumers engage with content in a mobile-first world. Before that, he championed financial prosperity for small businesses as Head of Marketing at Intuit India, and helped aspiring homeowners realize their dreams as CMO of the Hindu Group’s digital arm.
His early career was deeply rooted in innovation – bringing the power of location and wireless tech to life at SiRF and Impulsesoft, long before smartphones became mainstream. He began his career writing design automation software at Texas Instruments.
An alumnus of IIM and IIT, Bikash combines strategic thinking with a passion for storytelling, always focused on what moves people and markets.
Ready to Transform Your Professional Impact?
Book a complimentary consultation to discuss your storytelling challenges and get personalized program recommendations.